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innovations from ID - Corporate Identitiy Support

Since its inception, ID - Corporate Signage Support has been keen to introduce innovations where they can benefit the customer's mission to maintain their brand at the forefront of their customers' minds in the most cost-effective manner.

An important example of this approach has arisen in two apsects of fuel price displays on forecourts - lamp maintenance and accurate price updating - and also has an impact on health and safety of staff.

ID - Corporate Signage Support has sourced a pricing display unit which removes entirely the need for back-lit price displays and its requirement for lamp replacement. It utilises high intensity LED displays for all pricing information, but importantly removes the need for updating prices from the forecourt staff because it incorporates an SMS module. This means that all prices can be updated centrally by sending automated SMS telephone messages to each pricing unit. The system also allows displayed prices to be verified the same way.

Forecourt staff now no longer have to update the prices manually (and avoid the potentially risky business of accessing price displays via ladders) and the opportunity for pricing errors is eliminated. To this is added the economy of zero lamp replacement costs and it is easy to see the benefits from such innovation.

ID - Corporate Signage Support also constantly evaluates all products, technologies and materials used in its business, to ensure that no advance in technology or efficiency will escape attention, and will apply these to the benefit of its clients.


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